Saturday, September 4, 2010

If Maggi 2 minute noodles were to be banned in India!

Ever thought about men living in a world devoid of Maggi?? The omnipresent palatable item which steers its way through Breafasts-Lunchs'-Dinners. The first time I had it I almost blew up and same day dad got in more of it as he wanted to try it even now?? Every second guy whom I meet emphasizes on his Mid night Snack which he can prepare on his own- SCORE!! Random thoughts of what a market share Nestle holds in this segment!! The entry in 1982 the change in positioning from the house lady to kids in 90's... the transition into healthy food and brand extension into lateral segments... No matter the Business the Brand Recognition is immense and thanks to the Men for such a perception

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